As I Am

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As I Am Dry & Itchy Scalp Care CoWash 454g
As I Am Dry & Itchy Scalp Care CoWash 454g Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 148%* This Cleansing Conditioner removes impurities in hair  by 98% Increases Hair Moisture by 13% after One application Improves Ease of...
£15.00 £11.95
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As I Am Dry & Itchy Scalp Care Shampoo 355ml
As I Am Dry & Itchy Scalp Care Shampoo 355ml Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78%* 100% Cleansing efficacy Increases Hair Moisture by 8.4% after One application Improves Ease of Combing by 45% after One application...
£12.00 £8.95
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As I Am Dry & Itchy Scalp Care Oil Treatment 120ml
As I Am Dry & Itchy Scalp Care Oil Treatment 120ml Fights Dandruff & Seborrheic Dermatitis Increase Hair Moisture by 13% after One Application Scalp Moisture Increases by 141% in One Application* *Moisture levels were tested after using Dry&Itchy Shampoo,...
£12.00 £8.95
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As I Am Dry & Itchy Scalp Care Conditioner 355ml
As I Am Dry & Itchy Scalp Care Conditioner 355ml Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78% *when used with the Dry&Itchy Shampoo Improves Scalp Moisture by 148% *when used with the As I Am Dry&Itchy Cowash...
£12.00 £8.95
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As I Am Dry & Itchy Scalp Leave In Conditioner 237ml
As I Am Dry & Itchy Scalp Leave In Conditioner 237ml Increases Hair Moisture by 71% after One Use Improves Ease of Combing by 49% after One Wash Makes Detangling of your curls easier by 56% after Single application Take the...
£12.00 £8.95
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As I Am Double Butter Cream Rich Daily Moisturizer 227g
As I Am Double Butter Cream Rich Daily Moisturizer 227g Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing! Moisture is essential for great natural coils and curls. When your...
£12.99 £9.99
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As I Am Coconut Co Wash Cleansing Conditioner 454g
As I Am Coconut Co Wash Cleansing Conditioner 454g Enjoy a Fresh New Start.Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time....
£12.00 £7.99
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As I Am So Much Moisture Hydrating Lotion 237ml
As I Am So Much Moisture Hydrating Lotion 237ml  A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough,...
£12.00 £7.95
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As I Am Leave In Conditioner 237ml
As I Am Leave In Conditioner 237ml A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away...
£12.00 £7.95
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As I Am Detangling Conditioner 237ml
As I Am Detangling Conditioner 237ml Take control of naturally curly or coiled hair types with the As I Am Detangling Conditioner; a lightweight, leave-in formula that promises to eliminate knots and tangles. Enriched with a nourishing blend of Shea Butter,...
£12.00 £7.99
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As I Am Curl Clarity Shampoo 237ml
As I Am Curl Clarity Shampoo 237ml Refresh and revitalise curly or coiled hair textures with As I Am Curl Clarity Shampoo; a lightweight formula that cleanses the hair and scalp without stripping natural moisture. Utilising Coconut, Amla and Tangerine, the...
£12.00 £8.95
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As I Am Cocoshea Spray 120ml
As I Am Cocoshea Spray 120ml Treat your coils and curls to the As I Am CocoShea Spray Moisturizer. It’s a lightweight, non-greasy spray that delivers long-lasting hydration and protection. Infused with African Shea Butter and Coconut Oil, the moisturising formula...
£12.00 £9.95
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As I Am Moisture Milk Hair Revitalizer 237ml
As I Am Moisture Milk Hair Revitalizer 237ml Specifically formulated for coiled hair or extremely tight styles, the As I Am Moisture Milk Hair Revitalizer blends natural Cocoa and Shea Butters to soften and smoothen from root to tip. Infused with a...
£12.00 £8.95
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As I Am Cocoshea Whip 227g
As I Am Cocoshea Whip 227g The AS I AM Cocoshea Whip is a mixture of some of the best natural emollients and botanicals, which give the hair the nourishment to be strong and healthy. It also has the richness of organic...
£12.00 £8.99
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As I Am Smoothing Gel 227g
As I Am Twist Defining Cream 227g Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties. Wherever and whenever you want your hair to "lay down and...
£12.00 £9.95
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As I Am Hydration Elation Intensive Conditioner 227g
As I Am Hydration Elation Intensive Conditioner 227g Immerse Your Coils and Curls in Moisture and Emollients.  Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft,...
£12.99 £9.95
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As I Am Curling Jelly Coil & Curl Definer 227g
As I Am Curling Jelly Coil & Curl Definer 227g Define Your Curls. Shine Your Curls.  Help Them Do What Nature Intended. Perfect forWash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and...
£12.00 £8.95
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As I Am Twist Defining Cream 227g
As I Am Twist Defining Cream 227g Twist in High Def!  Take the Coils & Curls that Nature Gave You to the Max! Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich...
£12.00 £9.95
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As I am JBCO Jamaican Black Castor Oil Co Wash/Cowash Jar 16oz
Jamaican Black Castor Oil with Vitamin C&E  Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to promote healthier hair lengths and a healthier scalp. This unique nano-blend of ceramides and Jamaican Black Castor...
£12.99 £8.95
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As I am JBCO Jamaican Black Castor Moisturizing Masque 8oz
Jamaican Black Castor Oil with Vitamin C&E  Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor Oil, Vitamin C & Vitamin E to moisturize, detangle and provide shine to your curls...
£12.99 £10.95
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As I Am JBCO Jamaican Black Castor Oil Smoothie 16OZ
Jamaican Black Castor Oil with Vitamin C&E  Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor Oil, Vitamin C & Vitamin E to moisturize, detangle and provide shine to your curls...
£12.99 £8.95
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As I Am JBCO Jamaican Black Castor Oil Curling Creme Jar 8OZ
Jamaican Black Castor Oil with Vitamin C&E As I Am JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls....
£12.99 £11.95
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As I Am JBCO Castor Oil Conditioner 12oz
Jamaican Black Castor Oil with Vitamin C&E Provides moisture and strength while detangling and strengthening fibers to help repair & restore hair & scalp health after cleansing. Vitamin E and Vitamin C work together to provide nourishment to your hair...
£12.99 £9.95
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As I Am JBCO Castor Oil Leave In Conditioner 8oz
Jamaican Black Castor Oil with Vitamin C&E Eases wet combing and detangling while adding moisture and shine to fibers to repair and restore hair fiber health. An essential pre-styling product, As I Am JBCO Leave-In Conditioner is a must use...
£12.99 £9.95
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